Real estate agents and brokers (there is a difference between the terms agent and broker, though they are often used interchangeably) serve a critical role in the market, representing either the buyer or the seller in the transaction. Thus, in most transactions there are two agents: one representing the buyer and the other the seller. Some agents specialize in working with buyers while others focus on representing sellers and some do a bit of both. Some agents specialize in particular neighborhoods or buildings while others cover the entire city.

Apartment ads in the newspaper or on most websites (though ours works a bit differently) are placed by the agent representing the seller. If a buyer contacts them directly, they have a fiduciary responsibility to represent exclusively the interests of the seller. Therefore, they cannot represent your interests, at least in a transaction involving the advertised apartment. As a result, traditionally it has been difficult for buyers to find an agent who will serve the buyers needs and this is why we have created our service - to help buyers connect with an agent who will work on their behalf.